A Journey of Growing Leads for Real Estate Shantai Group
In revenue
Increased reach
Project Overview
Shantai Classic is a project of 2BHK Luxurious Homes and Commercial Office Spaces of 48 Units of 2BHK flats and 12 Office Spaces .
Shantai Group has continually pioneered newer projects and has an impressive development portfolio, making it one of the leading & renowned real estate developers in PCMC. It is well-reputed for construction quality and timely delivery of its projects.
Campaign Objective
- The clear objective was to drive potential leads to construction site visits and the sale of flats and commercial office spaces.
- Minimize bounce rate and Zero fake leads
- Minimise channel partner dependence and increase direct sales for cost-saving
- They also wished to improve the CPA of the account and keep it around ₹ 160.
Execution
To generate more conversions at a lower cost per lead, Increase construction site visits and reduce bounce rate the following changes were implemented by Jackfruit Digital.
- The team did A/B with different Post and text metadata. To find the best suitable ad campaign.
- Optimization of form data gathering to reduce unnecessary data capture from the leads to optimize CPA.
- The correct use of bidding strategies like “Maximize Conversions” in the campaigns was done, once there was enough historical data to achieve the marketing goals.
- Optimization of campaigns at different levels like locations, demographics, scheduling ads on active hours and day, ad copies, devices, and audiences on a weekly/monthly basis played an Important role in generating maximum results and lower CPA.
- Better tracking setup helped the team to look at things at a more micro level and make data-driven decisions to further enhance the performance of the campaigns by driving the goals and events.
Key challenges
The key challenges faced were as follows:
- Reduce Cost Per on-Facebook Leads
- Reduce Bounce Rate by using a matrix of customer intent and demographics
- Increase Construction Site Visits
Due to setup anomalies in the Ads account, it was difficult to get relevant leads/form fill-ups through the Facebook Ads:
- Display Images and Videos are the most important aspect of Facebook lead generation ads. The image has to be attractive and descriptive with a clear message to deliver.
- Attractive and simple Headlines and post descriptions to attract read.
- The location for the advertisement region was to be constrained as there were fewer construction site visits.
Final Results
- Due to the implementation of the solutions mentioned above in the account, a noteworthy change in the results was observed
- Below are the changes that had been noticed (Last 3 months data vs Initial 1 months data)
Marketing Strategy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus.
Talent Accuisition
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus.
Market Consultation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus.
Ready to speak with a marketing expert?
We are just one call away from you. Our marketing experts are ready to give you advice.
