Objective
Ratnagiri Hapus Store approached Jackfruit Digital with a clear goal:
To scale their online mango sales across India during the short Alphonso mango season (March to June), by building a strong digital presence, attracting relevant traffic, and improving conversions — all within a highly competitive and seasonal market.
Challenges
- Highly Seasonal Business
The core product — fresh Ratnagiri Alphonso mangoes — is available only for 3–4 months in a year. - High Competition
Competing with national e-commerce platforms and regional sellers offering similar products. - Limited Brand Visibility
The brand had a minimal digital footprint, low domain authority, and limited online reviews. - Geo-targeted Market Reach
Targeting customers in Tier-1 and Tier-2 cities across India with varying search behavior and preferences.
Our Strategic Approach
Jackfruit Digital designed a multi-channel digital strategy combining:
- Advanced SEO techniques to build long-term organic visibility
- Scalable eCommerce website management for performance and security
- Aggressive paid ad campaigns to maximize in-season conversions
1. Search Engine Optimization (SEO)
a) Keyword Research & Content Planning
We conducted detailed research using tools like Google Keyword Planner, Ahrefs, and Google Trends to identify high-intent keywords:
- “Buy Ratnagiri Alphonso mango online”
- “Original GI-certified Hapus mango”
- “Mango delivery in Mumbai, Pune, Bangalore”
We also included seasonal variations and voice search–friendly queries.
b) On-Page SEO Enhancements
- Optimized meta titles, descriptions, and headers across all product and landing pages.
- Created SEO-friendly URLs and implemented breadcrumb navigation.
- Applied product schema, FAQ schema, and local business schema for rich results.
c) SEO Content Marketing
We built topical authority with informative blogs and guides:
- “How to Identify Original Ratnagiri Alphonso Mangoes”
- “Why GI Certification Matters for Hapus Mangoes”
- “Top 5 Reasons to Pre-book Alphonso Mangoes Online”
These blogs targeted awareness-stage keywords and boosted organic traffic from search and social shares.
d) Local SEO Optimization
- Set up and optimized the Google Business Profile with local delivery areas.
- Collected and managed over 100 positive customer reviews.
- Added Q&A and product photos to improve trust and visibility in local search.
2. Website Design & Technical Management
a) Custom eCommerce Development
- Built a responsive, fast-loading website on WordPress with WooCommerce.
- Integrated online payment gateways, WhatsApp chat, and real-time order tracking.
- Designed user-friendly product pages with clear CTAs and delivery options.
b) Landing Page Strategy
Created seasonal, conversion-focused landing pages such as:
- “Pre-book First Harvest Mangoes – Summer 2024”
- “GI-Certified Ratnagiri Alphonso – Delivered to Your City”
Each page was optimized for search, speed, and ad traffic.
c) Ongoing Site Management
- Ensured mobile responsiveness across devices.
- Regularly updated plugins, resolved bugs, and monitored server performance.
- Implemented security features to prevent downtime during peak season.
3. Performance Marketing
a) Meta (Facebook & Instagram) Ads
- Ran hyper-targeted ad sets for age groups 25–60, segmented by cities (Mumbai, Pune, Bengaluru, etc.).
- Designed persuasive creatives focusing on emotional messaging like:
“From Konkan farms to your doorstep,” “No carbide, 100% natural sweetness” - Used dynamic product retargeting to recover abandoned carts.
b) Google Ads
- Ran Google Search Ads targeting high-converting queries like “buy alphonso mango online.”
- Used Display Ads to create awareness across food and wellness websites.
- Implemented remarketing campaigns for better conversion rates.
🥇 Highlighted Wins
- Ranked on Page 1 of Google for “Buy Alphonso Mango Online” in 2 months.
- Delivered over 4,000 orders during peak season through organic and paid channels.
- Achieved 30% repeat customer rate from remarketing and retention campaigns.
- Reduced cost per acquisition (CPA) by 40% via continuous ad optimization.
Services Provided by Jackfruit Digital
| Service | Description |
|---|---|
| SEO | Keyword Research, On-Page SEO, Blog Content, Local SEO |
| Website Development | WooCommerce Setup, Hosting, Security, Maintenance |
| Performance Marketing | Facebook Ads, Google Ads, Remarketing |
| Conversion Optimization | Landing Page A/B Testing, UI Enhancements |
Conclusion
This project is a successful example of how Jackfruit Digital helps seasonal and niche brands build a scalable eCommerce system through:
- Technical SEO
- Conversion-focused design
- Data-driven advertising
- Website reliability during peak traffic
