A Journey of Growing Leads for Real Estate Shantai Group

To generate more conversions at a lower cost per lead, Increase construction site visits and reduce bounce rate the following changes were implemented by Jackfruit Digital.

• The team did A/B with different Post and text metadata. To find the best suitable ad campaign.
• Optimization of form data gathering to reduce unnecessary data capture from the leads to optimize CPA.
• The correct use of bidding strategies like “Maximize Conversions” in the campaigns was done, once  there was enough historical data to achieve the marketing goals. 
• Optimization of campaigns at different levels like locations, demographics, scheduling ads on active  hours and day, ad copies, devices, and audiences on a weekly/monthly basis played an Important role in  generating maximum results and lower CPA. 
• Better tracking setup helped the team to look at things at a more micro level and make data-driven  decisions to further enhance the performance of the campaigns by driving the goals and events.